If you follow the top micro-bakeries on social media, you’ve noticed a pattern. They don't have a permanent menu. They don't take orders 24/7.

They do Drops.

A "Drop" is when you open your online shop for a limited window (e.g., "Amanda's Cookies opens Tuesday at 6 PM") for a specific dates. It creates scarcity, urgency, and hype. Here is how to execute the perfect drop using Bakeshop.

Step 1: Build the Hype (The "Warm Up")

Don't just post the link when you open. Tease the menu 24 hours prior. Show the prep work. Post a countdown sticker on your Instagram Stories.

Tip: Use location-based hashtags like #ChicagoSourdough or #AustinCookies to attract locals who can actually pick up.

Step 2: The Scarcity Mindset

When you set up your product on Bakeshop, be transparent about limits. "Only 12 boxes available."This isn't just a sales tactic; it's a sanity tactic. As a home baker, you are limited by your oven space. Bakeshop manages this cap automatically, creating a "race" to checkout that customers find exciting.

Step 3: The "Waitlist"

The most powerful tool for a baker is a sold-out shop. Why? Because it builds a list of hungry people for next week.On Bakeshop, you can capture emails for a waitlist by having customer subscribe to your shop. These aren't just leads; they are guaranteed sales for your next drop.

Ready to launch your first Drop? Create your menu on Bakeshop in under 10 minutes.